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	<title>David Farbey&#039;s Marginal Notes &#187; marketing writing</title>
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	<description>on technical writing, content strategy, information design, and all the whitespace in between</description>
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		<title>On branding, cattle, and broken marketing</title>
		<link>http://www.farbey.co.uk/index.php/2009/09/on-branding-cattle-and-broken-marketing/</link>
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		<pubDate>Tue, 15 Sep 2009 09:53:18 +0000</pubDate>
		<dc:creator>David Farbey</dc:creator>
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		<category><![CDATA[branding]]></category>
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		<description><![CDATA[Meetings of the London Business Book Club, organised by the irrepressible Catherine Crawley, continue to offer fascinating speakers and stimulating discussions in a warm and cosy atmosphere. Last week we had the great pleasure of hearing from Jonathan Salem Baskin, &#8230; <a href="http://www.farbey.co.uk/index.php/2009/09/on-branding-cattle-and-broken-marketing/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>How to devalue writers</title>
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		<pubDate>Fri, 04 Sep 2009 09:40:07 +0000</pubDate>
		<dc:creator>David Farbey</dc:creator>
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		<category><![CDATA[marketing writing]]></category>
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		<description><![CDATA[I&#8217;ve commented before on how the unbridled passion for SEO has created a subculture of commoditised writing, where brokers are offering ridiculously low prices for &#8220;articles&#8221; sometimes paying as little as $1 for 200 words. No-one who lives in a &#8230; <a href="http://www.farbey.co.uk/index.php/2009/09/how-to-devalue-writers/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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