Meetings of the London Business Book Club, organised by the irrepressible Catherine Crawley, continue to offer fascinating speakers and stimulating discussions in a warm and cosy atmosphere. Last week we had the great pleasure of hearing from Jonathan Salem Baskin, whose provocatively titled Branding Only Works on Cattle
Tag marketing writing
On branding, cattle, and broken marketing
How to devalue writers
I’ve commented before on how the unbridled passion for SEO has created a subculture of commoditised writing, where brokers are offering ridiculously low prices for “articles” sometimes paying as little as $1 for 200 words. No-one who lives in a western industrialised nation could afford to work for those rates, but there appear to plenty of people in less economically developed areas who do take on this sort of work. That’s one way of devaluing writers and writing. Read more
