Tag Archives: marketing writing

On branding, cattle, and broken marketing

Meetings of the London Business Book Club, organised by the irrepressible Catherine Crawley, continue to offer fascinating speakers and stimulating discussions in a warm and cosy atmosphere. Last week we had the great pleasure of hearing from Jonathan Salem Baskin, … Continue reading

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How to devalue writers

I’ve commented before on how the unbridled passion for SEO has created a subculture of commoditised writing, where brokers are offering ridiculously low prices for “articles” sometimes paying as little as $1 for 200 words. No-one who lives in a … Continue reading

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