Tag branding

On branding, cattle, and broken marketing

1 comment By David Farbey Filed in Uncategorized Tagged with branding, marketing, marketing writing September 15th, 2009 @ 10:53 am

Meetings of the London Business Book Club, organised by the irrepressible Catherine Crawley, continue to offer fascinating speakers and stimulating discussions in a warm and cosy atmosphere. Last week we had the great pleasure of hearing from Jonathan Salem Baskin, whose provocatively titled Branding Only Works on Cattle has ruffled a few feathers in the marketing world. Read more

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