Category Archives: information design

Plenty of UK events in 2012

Happy new year everyone. If you are interested in technical communication, information design, or content strategy (or any combination of the three!) there’s a lot going on in the UK in 2012. Here are just a few of the highlights … Continue reading

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The “Minimum Effective Dose” of Content

When I spoke at the Congility Conference in May 2011 I used the phrase “minimum effective dose” to describe the amount of content we need to deliver to our users. This is a phrase that arose in discussions about content … Continue reading

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Another Myth About Content

It’s time for a few more comments from me on Myths About Content. (For myths 1 and 2 please see my earlier post.) Myth no. 3 – Content is easy to find One of the most pervasive myths about content is that … Continue reading

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Myths About Content

People who aren’t directly involved in creating content often hold a set of beliefs about what content is and how it is created that can only be described as myths. That may sound a little harsh, because believing in myths … Continue reading

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Not quite a re-launch

I have changed the title and the strap-line of my blog, and you may be wondering why. Let me explain. Conventional writing and publishing is about delivering messages from the writer to the reader: the reader’s only response is to … Continue reading

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What is “user focus” really about?

The best instructions are always written from the user’s point of view. But what does that mean? What is that point of view, and how do you reconcile that point of view with the widespread expectation amongst people who employ … Continue reading

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Content Strategy for Everyone

The title of my presentation at TCUK this week was Content Strategy for Everyone. I wasn’t the only person mentioning content strategy – one other speaker pondered about whether it is just for the web, but that’s a question I … Continue reading

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Mind the gap

I commute to work every day on the London Underground, known familiarly to Londoners and visitors alike as “the tube”. The tube network doesn’t always work as well as it could, and recently there was a very disruptive strike (with … Continue reading

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