I spent the last two days at the Congility conference, held near London, and chaired by Noz Urbina of Mekon. This event is the successor to the X-Pubs conferences held in previous years, and was all about making your content more agile (“content” plus “agility” makes “Congility”).
There was a first rate line up of speakers, including Ann Rockley, Rahel Bailie, and Don Day. There were fascinating insights and field reports from representatives of different industries, from household-name web sites to medical device manufacturers via open-source ECM vendors. The common theme was the same – how to produce better content and disseminate it more easily. There was generally one answer as well: devise the strategy that’s appropriate for your content and your company first, and then work out what technology solution you want to implement to support your goals. This message might have been a little uncomfortable for some of the technology vendors who were supporting the event as sponsors and exhibitors, but it was one that I returned to when I gave an updated version of my presentation on “Content Strategy for Everyone” in which I explained the progress that was being made with the internal content strategy project I’m involved in at my work. (I’ll publish more on that soon.) We have made great progress already, but are still a long way from deciding what, if any, new technology we need to buy.
Overall Congility was a really good event with a great atmosphere, and I am already looking forward to next year’s event to see what progress has been made.