Putting on a brave face

Posted on 21 May 2013 by David Farbey

Yesterday I took part in a LinkedIn discussion on a professional topic and noted that one other participant was expressing their views in a very confident manner. They wrote as if to say “how could you possibly disagree with me, I am important”. But I couldn’t take them seriously at all. Continue reading “Putting on a brave face” »

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Content Agility 2013 Special Offer

Posted on 14 May 2013 by David Farbey

Content Agility 2013, part of this year’s Congility conference, takes place in Gatwick on 26th and 27th June. It’s a unique event as it brings together speakers on content strategy, structured content, and component content management. It’s rare for industry experts in these fields to come together so it’s a great opportunity for you to have two days of concentrated learning. If you are thinking of going to Content Agility 2013 please read on for a very special offer. Continue reading “Content Agility 2013 Special Offer” »

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Meaning and Metadata

Posted on 11 May 2013 by David Farbey

I’ve been reading Karen McGrane’s book Content Strategy for Mobile which is full of great advice for anyone trying to address the challenges of content publishing, to any platform, not just mobile. I strongly recommend it, as it’s a great read.

I don’t want to give away the ending (!) but one of the tips Karen returns to in her concluding section is this:

Don’t encode meaning in visual styling

That’s really good advice, and it has some far-reaching implications. Continue reading “Meaning and Metadata” »

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Tackling the content conundrum

Posted on 21 April 2013 by David Farbey

Large organisations are constantly producing information about their products and services. They create specifications, diagrams, drawings, business cases, use cases, production procedures, operating instructions, user guides, business reports, and much more. All this written information is often referred to as “content” as it is used as the contents of all sorts of online and offline publications. The content created by business is valuable and important, but it can be the cause of significant problems as well. This is a conundrum that more and more businesses need to tackle. Continue reading “Tackling the content conundrum” »

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